Redesign of the visual identity of Gabriela Madeira, image and style consultant, aimed at aligning the brand with her tone of voice and her sensitive, strategic, and personalized approach. The previous identity, centered around royal blue and the female A/B audience, no longer clearly communicated the essence of the work nor the desired level of connection with the clients.
2025
Graphic Designer
Branding
Visual Identity
The goal of the project was to develop a visual identity aligned with the essence of the brand and the ELO Method, which is the foundation of Gabriela's consulting services. The proposal aimed to visually translate the concept of connection between personal identity and professional image, creating a coherent, symbolic visual system capable of clearly and consistently communicating positioning, depth, and personalization.
Redesign of the visual identity of Gabriela Madeira, image and style consultant, aimed at aligning the brand with her tone of voice and her sensitive, strategic, and personalized approach. The previous identity, centered around royal blue and the female A/B audience, no longer clearly communicated the essence of the work nor the desired level of connection with the clients.
2025
Graphic Designer
Branding
Visual Identity
The goal of the project was to develop a visual identity aligned with the essence of the brand and the ELO Method, which is the foundation of Gabriela's consulting services. The proposal aimed to visually translate the concept of connection between personal identity and professional image, creating a coherent, symbolic visual system capable of clearly and consistently communicating positioning, depth, and personalization.
Redesign of the visual identity of Gabriela Madeira, image and style consultant, aimed at aligning the brand with her tone of voice and her sensitive, strategic, and personalized approach. The previous identity, centered around royal blue and the female A/B audience, no longer clearly communicated the essence of the work nor the desired level of connection with the clients.
2025
Graphic Designer
Branding
Visual Identity
The goal of the project was to develop a visual identity aligned with the essence of the brand and the ELO Method, which is the foundation of Gabriela's consulting services. The proposal aimed to visually translate the concept of connection between personal identity and professional image, creating a coherent, symbolic visual system capable of clearly and consistently communicating positioning, depth, and personalization.