This project consisted of creating the visual identity of Youngs (YNGS), a ministry for young adults 18+ of the Igreja das Nações (IDN Joinville). The group represents a new phase of a previous ministry, with changes in audience, age range, and purpose. The old identity no longer reflected this new moment nor connected with the young adult profile that Youngs sought to reach, making a complete visual reformulation necessary.
2022
CREATIVE DIRECTOR
MOTION DESIGNER
BRANDING
Develop a more mature, contemporary, and coherent visual identity that aligns with the ministry's positioning, capable of strengthening the identification of the 18+ audience, increasing engagement, and clearly communicating the new phase of Youngs.
This project consisted of creating the visual identity of Youngs (YNGS), a ministry for young adults 18+ of the Igreja das Nações (IDN Joinville). The group represents a new phase of a previous ministry, with changes in audience, age range, and purpose. The old identity no longer reflected this new moment nor connected with the young adult profile that Youngs sought to reach, making a complete visual reformulation necessary.
2022
CREATIVE DIRECTOR
MOTION DESIGNER
BRANDING
Develop a more mature, contemporary, and coherent visual identity that aligns with the ministry's positioning, capable of strengthening the identification of the 18+ audience, increasing engagement, and clearly communicating the new phase of Youngs.
This project consisted of creating the visual identity of Youngs (YNGS), a ministry for young adults 18+ of the Igreja das Nações (IDN Joinville). The group represents a new phase of a previous ministry, with changes in audience, age range, and purpose. The old identity no longer reflected this new moment nor connected with the young adult profile that Youngs sought to reach, making a complete visual reformulation necessary.
2022
CREATIVE DIRECTOR
MOTION DESIGNER
BRANDING
Develop a more mature, contemporary, and coherent visual identity that aligns with the ministry's positioning, capable of strengthening the identification of the 18+ audience, increasing engagement, and clearly communicating the new phase of Youngs.