Serpent:CORE Series was the development of a grappling collection by Future Kimonos, a global brand of uniforms for Jiu-Jitsu, present at the largest championships in the world and sponsor of great legends, such as the GOAT Gordon Ryan. The project combined original illustrations with the support of artificial intelligence and a palette that blends colors of Jiu-Jitsu and the brand's identity, creating a striking and predatory visual language.
2024
CREATIVE DIRECTOR
BRAND DESIGN
PRODUCT RENDERING
CLOTHING DESIGN
The goal was to impact male and female grappling practitioners with a more aggressive fighting style, reinforcing the brand's wild positioning. The collection was very well received, with stocks sold out in a short time.
Serpent:CORE Series was the development of a grappling collection by Future Kimonos, a global brand of uniforms for Jiu-Jitsu, present at the largest championships in the world and sponsor of great legends, such as the GOAT Gordon Ryan. The project combined original illustrations with the support of artificial intelligence and a palette that blends colors of Jiu-Jitsu and the brand's identity, creating a striking and predatory visual language.
2024
CREATIVE DIRECTOR
BRAND DESIGN
PRODUCT RENDERING
CLOTHING DESIGN
The goal was to impact male and female grappling practitioners with a more aggressive fighting style, reinforcing the brand's wild positioning. The collection was very well received, with stocks sold out in a short time.
Serpent:CORE Series was the development of a grappling collection by Future Kimonos, a global brand of uniforms for Jiu-Jitsu, present at the largest championships in the world and sponsor of great legends, such as the GOAT Gordon Ryan. The project combined original illustrations with the support of artificial intelligence and a palette that blends colors of Jiu-Jitsu and the brand's identity, creating a striking and predatory visual language.
2024
CREATIVE DIRECTOR
BRAND DESIGN
PRODUCT RENDERING
CLOTHING DESIGN
The goal was to impact male and female grappling practitioners with a more aggressive fighting style, reinforcing the brand's wild positioning. The collection was very well received, with stocks sold out in a short time.